Social media has become so relevant in our daily lives that is has changed both the recruiting process and the job search. Hiring managers now screen candidates by looking at their social media accounts and recruiters are using platforms like Twitter and Facebook to find candidates. If you haven’t done so recently, take the time to edit and update your social media profiles – you’ll thank yourself once you embark on the job hunt! Follow these easy tips for cleaning up your online footprint and getting a recruiter’s attention:
Review your privacy settings
Double check that any personal accounts are private and can only be seen by people you approve to follow you. To start, try doing a Google search of your name and see what images and accounts show up. If there are some things that you may not want potential employers seeing, take a closer look at your privacy settings and untag yourself from unwanted images. It never hurts to be too careful when it comes to online privacy.
Optimize your profile
In today’s world, making yourself “searchable” is key when looking for a job. Edit your profile descriptions and include keywords for SEO purposes. Brainstorm the most common terms people use when searching for a professional in your field and insert these into your profiles. You have a much higher chance of getting noticed if you pay attention to your word choice.
Showcase your specific professional interests
Social media is a fantastic tool that helps you highlight your more specific career interests and saves you space on your resume. Join LinkedIn and Facebook groups that are relevant to your career interests. If you have a professional Twitter account, search for Twitter chats that you would like to take part in. This way, you’re filling your profile with related content and networking simultaneously.
Feel free to show parts of your personal life
Believe it or not, you don’t have to have to be too strict with your social media boundaries. While it’s important to keep your accounts professional, don’t be afraid to share glimpses into your personal life. It’s as easy as snapping a picture of your weekend hike and captioning it with a quote from your favorite software developer. Keep in mind, employers are looking for people who fit the company culture and you’re trying to sell your personal brand as the potential employee.
If you really want someone to be wowed when looking at your profile page, keep your profile pictures consistent and make your images fit the proper dimensions. There are countless charts out there to help you!
Now that you’ve updated your professional social media accounts, have you updated your resume? Follow us on Twitter for more career tips and visit us on LinkedIn to see our job postings.