Best Practices for Using LinkedIn

This Post was written by Rocco Santopietro
Date posted: March 13, 2018

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Even if you aren’t currently on the job hunt, LinkedIn can be beneficial to your professional growth. You can expand your network and establish yourself as a knowledgeable source in your field. To do so, I’m sharing LinkedIn best practices to increase your engagement.

Make your profile stand out
Before you begin engaging on LinkedIn, it is important that your profile summary is effective and relays your goals to anyone who views your profile. Clearly determine who your summary should attract and what you want it to achieve.

Most importantly, have a profile picture and make sure it’s professional! Avoid using selfies or low quality images. It’s best to include a headshot where you’re wearing professional attire. Find a neutral background and have your face take up at least 60% of the frame.

Keep your information up-to-date
It looks unprofessional to have outdated information and incorrect contacts. Double check your email address and phone number if you’ve included it. This also applies to job titles. If you’ve received a promotion or moved to a different company, change this as soon as possible on your LinkedIn profile. Even if you haven’t changed positions, review your job responsibilities and add or remove bullet points as necessary.

Take advantage of personal messaging
When you first reach out to connect with someone, personalize the message. People are more likely to respond that way. Don’t forget about your existing connections. It’s a good idea to reach out to someone you haven’t talked to in awhile so you can keep the relationship strong. It may help generate more conversation the next time you see them in person.

Join groups and publish your own content
In order to establish yourself as a trusted professional, try publishing LinkedIn articles. This is especially helpful if you don’t have your own blog. Content like this should elaborate your professional point of view. Engaging with groups is a fantastic way to find new connections and stay current with industry trends.

Post status updates
Posting status updates helps draw attention to your profile. However, avoid posting about personal and political topics. While LinkedIn is indeed social media, it’s meant to act as a professional social network. Save anything else for Facebook and Twitter.

Daily Checklist

  • Like at least five posts you see on your feed, but do this at different times of the day. Content is always changing, and you should engage with your network.
  • Share other posts. Whether it’s an interesting article you read, an infographic, or a favorite quote, sharing posts helps draw attention to your profile
  • Follow your company and visit their page to share updates
  • Research new groups to join, or engage with the ones you’re already a part of

Following these LinkedIn best practices will increase your profile’s engagement. It’s helpful for job seekers and non-job seekers alike. A carefully crafted profile can help you find new connections and you may be surprised at how much you learn by spending at least five minutes a day engaging on LinkedIn.

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